Category Archives: Advertising

Hilarious Iphone 5 banned commercial

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This satiric video goes through the whole Apple marketing mumbo-jumbo with a great humor and make the point: innovate again, please.

Insanely Simple: behind the scene of Apple marketing

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Apple’s unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple’s marketing.

Former Apple ad man Ken Segall, and author of the book Insanely Simple, was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA.

The anatomy of a successful Facebook Ad Campaign (infographic)

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Best persona collection ever! Thanks Jason.

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Photographer Jason Travis created this inspiring and useful collection of persona. Don’t miss it. There are 314 of them on his Flickr page.

http://www.flickr.com/photos/jasontravis/sets/72157603258446753/

 

The future of the Coca Cola Marketing

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In these interesting videos Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company explains how Coke will leverage the opportunities in the Post Digital landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to people’s lives.