This satiric video goes through the whole Apple marketing mumbo-jumbo with a great humor and make the point: innovate again, please.
Apple’s unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple’s marketing.
Former Apple ad man Ken Segall, and author of the book Insanely Simple, was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA.
If you are into electronic music, this app, developed by Tim Exile and Native Instrument, is a funny one. The engine behind The Mouth does something fantastically complicated but presents its findings in an intuitive and easy-to-use way. Any incoming audio is analysed and immediately auto-tuned so that pitch is determined quickly regardless of the source material.
This pitched result can then either be played back ‘as detected’ or tuned to any scale you like over a keyboard so that melodies or harmonic parts can be built up.
At the Apple vs. Samsung trial, In the course of his testimony about Apple’s design process, Apple designer Christopher Stringer showed dozens of rejected iPhone and iPad designs. They give us yet another look at Apple’s design process and reveal a bit about how the company forms its design aesthetic. Some of the newly revealed phones do appear to have more in common with Sony’s design aesthetic than Apple’s, for example “Apple Proto 87″ goes for a flat, black metallic look with all the major buttons and ports on the side of the device.