In these interesting videos Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company explains how Coke will leverage the opportunities in the Post Digital landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to people’s lives.
Developed by Online privacy company Abine this simple tool quickly measures how much your data is worth to Facebook based on a range from $2 to $91. That’s how much Facebook will make from you each year, depending on how you answered the following 7 questions.
- Where do you live?
- How many Facebook firends do you have?
- How do you use Facebook Libe buttons?
- How many photos do you post on Facebook?
- Do you have a farm, a gang, or play Words With Friends?
- How much money do you make?
- How long do you think you’ll be using Facebook?
Well I was born analog, and turned digital. This report from consultancy firm, JWT intelligence covers the technology usage of the Generation Z (born 1995). Reading the report I just realized how similar and different they are from us (the guys designing their technology).
Three big taking from my perspective:
- They considers their devices as important, beyond frequency of use.
- They prefer socializing online than in real life.
- They are constantly chatting, mostly online.
% who have done the following in the past few weeks with friends
% who would miss the following devices a lot if they were taken away
% who agree with each of the following
Click on the picture and fill the form for downloading the report.
To launch the high quality TV channel TNT in Belgium a big red push button was placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. Discover here what happened
The Active Parking Assist from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought them to the idea: If the car knows where the empty parking spaces are – then everybody should know.
The cars automatically generated a tweet with GPS data out of every empty parking space they passed. Via Arduino the onboard electronics were connected to a GPS/GPRS-Shield. Tweets were generated with a PHP Relay which sent the GPS-Data. This is how people could find empty parking spaces near them on twitter and even be navigated there by a linked Google map.
The press released this Christmas service the night before the promotion. Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the most discussed topics in the German-speaking social web.
Not only did this bring the Active Parking Assist up for discussion, but it also proved the innovation leadership of Mercedes-Benz.